Under Armour Essays Examples - SWOT Analysis

SWOT Analysis: SWOT analysis is a strategic tool used by businesses to assess the internal and external standing of the position (Mindtools.com, 2015). It calculates the strengths and weaknesses of the internal environment of the business and the opportunities and threats of the external environment. It is used by companies to shape their sustainable niche in the market.
SPACE Analysis: Strategic Position and Action Evaluation Matrix is a strategic tool for the development and review of the strategies that a Company makes. It may be used for the different time frames of the development of plans by a Company (Differentiateyourbusiness.co.uk, 2015). The use may be at the initial phase for predicting the all-around themes of the business plan, or it may be used at the end of the process as a checking system. It may also be employed in the evaluation process of individually distinct strategies.
BCG Analysis: Developed as a portfolio planning model, the BCG growth share matrix divided the Company’s business units into four categories to assess the market share and growth opportunities and standing of the Company with respect to the competitors (Netmba.com, 2015). It is thus used in mapping a business’s functional business units into the profitability determinant factors.
IE Analysis: A strategic market tool, the Internal External matrix analysis can be used for the analysis of strategic position that a business holds along with the quality of its internal working elements and environment (Maxi-pedia.com, 2015). The scores from the internal and internal environment are plotted against the X and Y axes in the graph to obtain a clear picture on the positioning.
GS Analysis: The Grand Strategy Matrix is used in a similar manner as the SWOT analysis, in which the strategic options are listed and placed as to whether they are strong or weak competitive positions in the industry.
QSP Analysis: The evaluation of possible or available prospective strategies is done by using the Quantitative Strategic Planning Matrix, QSP analysis. It is taken as an approach of strategic management, which provides analytical perspectives in the comparison of the alternatives to decide the best one.

References

Differentiateyourbusiness.co.uk,. (2015). SPACE Analysis – Strategic Position and Action Evaluation Matrix. Retrieved 16 February 2015, from http://www.differentiateyourbusiness.co.uk/space-analysis-strategic-position-and-action-evaluation-matrix
Maxi-pedia.com,. (2015). Internal-External (IE) Matrix. Retrieved 16 February 2015, from http://www.maxi-pedia.com/internal+external+ie+matrix
Mindtools.com,. (2015). SWOT Analysis: Discover New Opportunities, Manage and Eliminate Threats. Retrieved 16 February 2015, from http://www.mindtools.com/pages/article/newTMC_05.htm
Netmba.com,. (2015). BCG Matrix. Retrieved 16 February 2015, from http://www.netmba.com/strategy/matrix/bcg/