Yelp New Entry Into The Taiwan Market Essays Example

Introduction

YELP an organization based in the US has had a successful stint in the market from the time of inception. YELP is a company that develops mobile applications as well as hosting the website where individuals can find information on various issues concerning businesses. Essentially, the company has a training program for small businesses and also hosts social events to enhance reviews by other stakeholders. YELP seeks to gain entry into the Taiwan market as a measure of increasing its market portfolio. The company has previously ventured into new markets, and its web-based urban guide product has been extensively successful.
The product that YELP seeks to introduce in the Taiwan market is the web-based urban guide. The product will aid investors and individuals to find critical information concerning businesses in the Taiwan market. Essentially, YELP advertises the operations of businesses and provides opportunities for individuals to provide reviews for the entities. Gaining entry into the Taiwan market will have a significant impact on a number of companies in that region. The physical attributes of the web-based urban guide are varied and diverse.
The product is online based and has the capacity of hosting close to a hundred thousand business entries. Consequently, the product has a captivating design that distinguishes it from other web-based entities. The product will benefit customers because it will simplify information search and finding out key operations of various companies. Taiwan does not have a number of companies offering a similar product in the market. To this extent, the company faces limited threats and competition from other businesses.

Conclusion

YELP has a potential of successfully establishing its authority in the Taiwan market. Case in point is that it has a unique product that has no significance presence in the new location. Consequently, its potential to host many business and enhancing reviews is critical and of the essence.